Friday, April 24, 2015

The Externet


There's still some controversy  surrounding the origin of the concept of the "externet". Many state that, in fact, the externet has always been here, only not as a truly formal and legally designated entity. Certainly billboards and many different kinds of outdoor advertizing have existed as well as the oral version of the externet, common speech, as an example, for that matter. What's important here, though, is what will get you a passing grade in college or any bona fide technical institution that grants  degrees or certificates in "externet design"  or "site development", which would presumably allow an applicant easy access to a real job. Let's face it, "practical" has become a nearly totally dollars and cents measurable issue anyway you look at it.
So the real answer as to "origin of the externet" lies in the story forwarded by the founding officers of T-REX  the world's premier externet provider which boasts an annual gross of three trillion (and some) dolleros currently, and that's a lot of very large words conveying a very heavy and fast moving message.
Mitchell Berkowitz and Howard Zuft, both swear to the same story. Drinking canned beer in Mitchell's garage on Garfield street in Cambridge, a few blocks from their classes in political science at Harvard University with a couple of drifters they picked up on the streets who were begging with cardboard signs. Howard said that the germ of the idea came to them from the signs, perhaps simultaneously, certainly close to  the same moment. "I will work for food", both signs proclaimed. The message struck home and the world's first externet office opened. "The text is too small on these smart phones", Mitchell spoke loudly in  a slightly beer slurred voice. "You need larger cardboards to reach the guys" Charlie Fans, soon to be Eastern US CEO of T-REX International, vitually bubbled in. He was drooling a  bit from the Bud Light.
The rest you can imagine. Protest posters, Buttons, Cardboards, Balloons. We're all familiar now with the Externet, but then it was all just an idea in a garage. Yes, there was the T-Shirt revolution that many credit with providing the foothold that the Externet needed to develop the way it has. Obviously many other areas in the enormous sphere of communication touched and contributed to its development.
You look around today and everybody has their sign. It is pinned to their shirt or hat or fixed somehow with one of the many sign frames available. It tells you their name, their favorite kind of music, information about their pets and what kinds of food they prefer - all of that. You know, before the Externet, you had to get to know people first and actually ask them questions to get to know things like that. It's so much easier today. The world just keeps getting smaller and people know so much more about your pets than ever before and anyone who works can usually be fed!

No comments:

Post a Comment